Just what is in your cosmetic Jar?
The serious criteria for effective skincare and salon/SPA treatments, namely that they should be healthy and safe for the customer are mostly completely lost somewhere in the glitz and glamour that symbolizes the beauty business.
Ingredients are represented in subtleties like “complex“ or “enriched with gold” and the consumer is carried away by the awesome persuasive power of marketing.
It is really important to make her aware of the differences when deciding between “trendy” beauty care and healthy, safe skincare which can be pretty confusing especially when there are an overwhelming number of skincare choices out there.
So how does one choose and how can a professional beauty therapist assist her customer with those choices and……. get it right.
SO WHAT NOW?
Look to the facts and when I say facts I mean look at the information obtained fromindependent research and studies carried out by scientists at universities and research institutes all over the world. People whose research is not connected to a cosmetic company and you will find the answers.
THE BLUE LIST
The Blue List is a dermatological ingredient reference book that evaluates some of the 11,000 ingredients commonly found in cosmetic and care products from sun products to bath and hair products, personal hygiene products and baby and children’s products. Simply put it tells you whether ingredients are safe and beneficial in regard to the skin or if infact they should be totally avoided. The Dr Baumann Ingredient Dictionary is a concise version of the Blue Book giving every beauty
Professional and their customers the factual information enabling them to makeprofessional skincare decisions on a purely scientific basis a reality.
THE SKINOLOGY SEMINAR - Download Advert_Skinology_Final_Curves
It creates a new kind of Beauty therapist with a new level of professionalism and expertise. It allows her to “make the right call” when it comes to ingredients in skincare.
It’s adding that“edge” to the beauty industry and its therapists all over the world. It evolved from a need to offer an advanced understanding of ingredients and the skin to satisfy the needs of the increasingly aware and analytical consumer.
Skinology is the combination of the words skin, ingredients and dermatological knowledge and officially represents the transformation from a beauty therapist to a Skinologist.
International Skinology Seminars are being offered in South Africa starting from February 2011. Seminar participants will be exposed to totally new material and information that is not currently part of the cosmetic school curriculum anywhere in the world!
The Skinology Seminar allows the skincare professional to re define herself as an Ingredient Expert.
For seminar details please contact
Dr Baumann South Africa
Michelle Walter or Ciara Power
Tel: 011 444 3633/5798
Fax: O11 444 2597
E mail : [email protected]
Cell:083 458 7669
Or book online at www.dr-baumann.co.za
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